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In 2011-2012, The Public Relations Society of America (PRSA) conducted a crowdsourcing campaign to effectively boil down the definition of public relations into a clear, modern message:

“Public relations is a strategic communication process that builds mutually ben...

January 12, 2016

As content becomes the key criterion of choice for business events within today's knowledge economy, booking a keynote speaker who can deliver insightful and engaging messages to an audience is essential for a good return on investment for event organisers. Beyond bein...

January 3, 2016

 

The digital marketing landscape is becoming increasingly more complex and, in many ways, ephemeral. With the volatility of  the digital sphere, the trends indicate several opportunities for brands looking to position themselves online.
 

As new technologies emerge, new...

January 2, 2016

In my published work and on social media, I've established myself as something of a PR vigilante.

 

As one of my PR contacts says, I "graciously take action without naming the offenders," and try to give an honest picture of the worst PR interactions we reporters meet wi...

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